More than 25 000 europeans surveyed on their mean of transport.
At the end of 2010, the International Institute Gallup has conducted a european survey for the European Comission, on the following issue : "future of transport". The resultats were published in March 2011.
Report from the European Commission - Eurobarometer "Future of transport- Gallup
May 2011 - 91% of the visitors at Ever Monaco are satisfied with the tradeshow!
The Mediterranean Institute for Market Research and Sustainable Development presented to the organizing committee of Ever Monaco, at the end of April, the results of the survey regarding the targeting of visitors in 2011, whose objective is part of their corporate social responsibility, specifically Social development: "relationships with the stakeholders".
This survey was designed to target the type of different visitors at Ever Monaco, to find out their perception of the tradeshow (especially regarding the adequacy between the exhibitors and the visitor’s expectations).
Who is the typical visitor coming to Ever Monaco ?
The typical visitor coming to Ever Monaco is a man (70%), aged between 35 and 64 years old (68%), with a main target between 35 and 54 years old (53%).
The typical visitor is an executive (35%), an employee (22%) or is retired from labour (17%), mostly living in couples with children (57%), however, single men (unmarried, divorced or widowed) are also strongly represented (34%).
The typical visitor is mostly French, Monegasque and Italian. Many other nationalities are also present in a smaller ratio, representing an opportunity for the exhibitors to reach foreign countries from Monaco.
How is the typical visitor equipped at Ever Monaco in terms of eco friendly solutions?
23% of the visitors coming to Ever Monaco are equipped with eco friendly vehicles: car (45%), bicyle (30%), scooter (18%).
69% of the visitors live in apartments and 65% own houses.
17% of the visitors are equipped with renewable energy (including solar panels or heat pumps).
See the synthesis of the study
91% of the visitors at Ever Monaco have a good perception of the show.
86% of the visitors stated that Ever Monaco meets their needs for information on eco friendly vehicles.
97% of the visitors have seen the exhibition (eco friendly vehicles).
73% of the visitors visited more than 10 stands (eco friendly vehicles).
88% of the visitors recognize the innovation provided by the manufacturers.
27% of the visitors have tried eco friendly vehicles.
76% of the visitors are decision makers in the field of eco friendly vehicles.
82% of the visitors who made a purchase at EVER Monaco, had planned it before.
80% of the visitors recognize the effort of Ever Monaco in terms of awareness regarding sustainable development, eco friendly vehicles, energy efficiency and environmental preservation.
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2011-Market Research from IBM - "On the road to a more clever mobility"
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STUDY IBM: "On the road to a more clever mobility "
IBM conducted a global study with 123 decision makers from the world of automotive, finance, government and industrial groups, "On the road to a more clever mobility-2020". This study focuses on the evolution of the concept of mobility for 2020: to adapt to these changes, the auto industry will have to pass an industry of products to a service industry.
Consult the synthesis in french : click here Consult the detailed results : click here |
2011-Ever Monaco undertakes a targeting of the visitors of the tradeshow.
The Mediterranean Institute for Market Research and Sustainable Development performs a quantitative study in 2011 to establish a profiling of the visitors of Ever Monaco from March the 31st to April the 3rd, 2011.
In this study, the aim will be to know the profile of visitors and their perception of the show.
A summary of the results will be published at the end of the study.
2011-The Mediterranean Institute for Market Research and Sustainable Development publishes a synthesis of market research in the fields of ecological vehicles and renewable energies.
On the occasion of Ever Monaco 2011, the Mediterranean Institute for Market Research and Sustainable Development will publish a synthesis of different surveys undertaken by the majors worldwide market research institutes, focused on the french global trends, in the field of ecological vehicles and renewable energies.
This synthesis is dedicated to the exhibitors of Ever Monaco, in order to assist them, in their relationships with their clients, using key facts, which goal are to raise awareness. it is also dedicated to consumers who will be able to learn the general trends of these two markets, and the way how they can undertake a purchase in these fields.
To discover the synthesis in video on YouTube (available in french), please click on one of these two icons below.
2010-Ever Monaco undertakes a study of perception of the tradeshow by the exhibitors.
The Mediterranean Institute for Market Research and Sustainable Development has conducted a quantitative survey among the exhibitors of Ever Monaco from the 25th to 28th ofMarch 2010.
In this study, the aim was to assess the perception of Ever Monaco from an organizational perspective, in terms of network, business ...
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61% of the exhibitors regularly come back to Ever Monaco.
94% of the exhibitors have a good perception of Ever Monaco.
Targeted visitors for 86% of the exhibitors of the ecological vehicles exhibition.
Brand image and awareness (87%), relationships (72%), opportunities (61%).
Rate of recommendation : 94% |
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